Traditional Media vs. the Internet.

At its base, all advertising media is designed with the intent to create relationships. It is vital to understand that web solutions do not replace traditional media as a relationship-building tool. Web solutions will quickly and efficiently provide accessible, interactive information to a wider audience.

Businesses should look at what they have been paying for graphic design and production of print materials, and what they pay for other forms of advertising. This analysis can and should result in the diversion of some resources from traditional media to the Internet. Internet resources do not get "stale" like printed brochures or newsletters, and can be constantly updated and revisited at little or no additional cost to the business.